INTRODUCTION: Journalism
and the Open Society
In contemporary US,
and in most countries, the media presents itself as a sentinel of the ‘public
interest’. This implies that ‘public interest’ is universally encompassing and
equally distributed in its benefits for all classes. The implication is that there
is no difference for a pauper than a billionaire when it comes to the media
reporting on fiscal policy, health care, minimum wage, or corporate welfare vs.
social welfare. When delivering news, analysis, and opinion, the media operates
under the self-ascribed assumption that it works in the name of the nebulous ‘public
interest’, deliberately sidelining the reality of a class-based structure and an
institutional system rooted in elitism and inequality.
In this brief essay,
I examine the degree to which the media as a guardian and promoter of the
status quo hinders the broader public interest in favor of the elites. Although
this ought to be self evident because the very rich own media corporations, it
is far from the case. The media’s self-ascribed role as the ‘Fourth Estate’,
guardian of truth and public welfare, presents the image of neutrality. This
essay examines whether the media undermines social justice in its incessant
effort to sustain the bourgeois social order and institutional structure of
which it is an integral part. In this respect, the media’s goal the question is
whether the media attempts to inform and educate or create robo-citizens and
keep them in a zombie-like state.
Some believe that the
media is a catalyst to freedom and democracy as it claims. Others claim it reflects
a system of authoritarianism operating under the cloak of freedom and democracy
invariably equated with consumerism. Is the media the catalyst to social
progress or sociopolitical conformity? Do corporate media organizations protect
the ‘public interest’, as they likes audience/readers/listeners to believe, or
is their goal maintain the hierarchical social order by manufacturing consent
and forging consensus among a broad spectrum of the population? (Edward S. Herman, (Noam Chmosky,
Manufacturing Consent: The Political Economy and the Mass Media, 1988.)
In the age of
universal education and technology that permits users to access all kinds of
information instantly from around the world, molding public opinion is seemingly
more difficult than it was in the pre-internet era. It is especially
challenging in the political domain because a segment of the population rejects
the idea that it has a choice in electing public officials who have been
pre-selected by the party apparatus and financed by the wealthy with the
finalists presented to the public for their approval. Similarly, it is becoming
challenging for the corporate media to mold public opinion that individuals
lacking in good character traits are to blame for structural problems in
society not the system rooted in absence of social justice.
While there are
difficult challenges for the corporate media, which is also interested in
turning a profit by presenting the news and analysis it chooses to publish both
entertaining and substantive, sensational and empirical, there is no doubt that
even people who are very skeptical of the media’s role in society are
profoundly influenced by it. In fact, despite the emergence of social media
representing many voices from around the world, the mainstream media rapidly
intertwined with social media remains dominant in shaping peoples’ world-view.
This is because of its vast access and because it accords itself a sense of
legitimacy that small social media lacks especially considering its ‘unfiltered
nature’.
Corporate media journalists
would have the robo-citizens, which they are helping to manufacture, believe that
the process of reporting and analysis is carried out by ‘objective’ reporters
and analysts who transcend their contemporary setting and are somehow above earthly
affairs. On 8 August 2016, the New York Times published an article entitled “Trump
is Testing the Norms of Objectivity in Journalism”, an article that clearly
accepts as reality ‘objectivity in journalism’. This is the same newspaper that
has a long history of biased reporting and analysis in every area from foreign
affairs to domestic politics. The paper was openly biased against Senator
Bernie Sanders and always favored Hillary Clinton with reports intended to mold
public opinion; yet, it considers itself ‘objective’. Claiming that there is
such a thing as journalistic objectivity not just by the New York Times but all
corporate media organizations is essential to maintain a sense of legitimacy
and authority in the domain of serving the public interest. lhttp://www.nytimes.com/2016/08/08/business/balance-fairness-and-a-proudly-provocative-presidential-candidate.html?_r=0
A couple of years
after 9/11, an Argentine colleague mentioned to me that a journalist from the
university where he was teaching in Buenos Aires attended an international
conference on journalism. An American journalist making a presentation insisted
that American journalism rested on the foundations of objectivity. The irony
was that conference was underwritten by corporate sponsors, including think
tanks with a very clear ideological and political orientation and corporate-owned
media organizations where reporting and analysis must always fall within the
prescribed corporate ideological and sociopolitical perimeters. Despite this
reality evident to any journalism undergraduate of a journalism school usually
named after a corporation or a millionaire donor, mainstream journalists and analysts insist on presenting
themselves and their profession as ‘objective’; this even as they find
themselves in a self-censorship mode because they know there is no other way to
keep their job.
One reason for the
claim to objectivity is that many countries have tightly controlled media,
while newspapers and media outlets in many countries are linked to political
parties. The assumption that corporate media is not state or party affiliated
affords journalists and media organizations the illusion that they are indeed ‘objective’.
This implies that they are no different than nuclear physicists conducting
research and writing for scholarly peer reviewed journals. Needless to point
out, humanities and social science under whose domain journalism rests is not
physical science. There is a methodological difference as well as differences
in the objectives and goals between the scientific endeavors of a geneticist
and a journalist.
Presumably, all
journalists have a sense of the profession’s methodology and history as well as
how the profession is practiced in other countries despite the homogenized
nature of the field in the age of corporate media consolidation. Of course,
historically, bourgeois liberals have accorded themselves the privilege of
ideological objectivity to distance themselves from both leftists and
rightists. The temptation to make subjective reality into an objective science
governed by natural laws of the physical universe is a never ending quest of
the corporate media precisely because it serves narrow class interests rather
than the illusory ‘public interest’. A central reason that the corporate media
insists on projecting the image of a field as objective as astrophysics is that
its goal is mass ideological, political, social, cultural conformity; creating
and maintaining robo-citizens, rather than the quest to overthrow the unjust
institutional structure.
Just as the church in
Western Christendom, the Byzantium and Islamic Middle East once represented themselves
as the infallible representatives of God’s Truth in all domains of life, in our
contemporary world the media accords to itself a similar lofty role to maintain
credibility by its very structure. Of course, there are many more dissenting
voices in our time in comparison to Medieval Europe, Byzantium and the Middle
East when the vast majority of the population remained docile and superstitious.
However, like the church was an institution helping to preserve the status quo
by engendering conformity among the faithful, the media has assumed such a role
in our secular pluralistic world.
A History Synopsis of the Press and in Bourgeois Society
Coinciding with the rise of nation states during the nascent stage
of capitalism in the 16th century, the advent of the printing press accounted
for the first newspapers in Europe. As early as 1400 European merchants printed
stories about business conditions, while governments issued news bulletins
around the beginning of the 17th century. Although News Letters and
gazettes existed in the 17th century sporadically, England’s Daily
Courant was the first daily paper in 1702 with limited circulation considering
the very low number of literate individuals.
The first Industrial
Revolution in England, which coincided with the Age of Reason (Enlightenment) centered
in 18th century France, laid the foundations for universal education
to prepare people for the changing workforce. The foundations of journalism as
we know it were established in that transitional period as much for Europe as
for America. Because Western journalism has its ideological foundations in the
Age of Reason when the bourgeois value system replaced that of the church
identified with the landowning nobility since the era of Frankish Emperor
Charlemagne, it is hardly an enigma that journalism mirrors the bourgeois social
order and institutions that also have their origins in the 18th
century. The ideological foundations of journalism rest in the pluralism of the
Enlightenment that coincided with the American and French revolutions thrusting
the bourgeois elites into the forefront of society.
The socioeconomic hegemony of the bourgeoisie
by the 19th century throughout the Western World, in European
colonies, and spheres of influences around the world entailed that the
bourgeois model of journalism would become prevalent and remain so until this
day. Part of journalism’s role was to publicize ‘bourgeois democracy’ as the
‘natural’ system of government best suited for the ‘natural’ economic system of
capitalism; a theme on which that Adam Smith dwelled in An Inquiry into the Nature and Causes Wealth of the Nations (1776).
A theme of the Enlightenment, it was
widely accepted that man is able to apply the laws of nature to society and
create a more rational institutional structure that would better serve mankind.
However, Enlightenment thinkers reflected the rise of the bourgeoisie who
believed the old aristocratic social order was anachronistic. The goal was to
replace the old elites in society with the bourgeoisie that reflected far
reaching and rapid changes in the evolving capitalist economy and claimed to
embody the welfare of all people.
Bourgeois journalism necessarily
promoted the distinct awareness in the public debate of the private sector (merchant
capitalists, industrialists, bankers and landowners) vs. public sector realm
with the former fighting to mold public policy that would further strengthen
capitalist interests. In 1962, Jurgen Habemas’ Structural Transformation of the Public
Sphere described the development of how bourgeois society evolved
during the Industrial Revolution in the 18th and 19th
centuries and how the increasing role of the public sphere entailed the weaving
of ideological, political, cultural and socioeconomic developments inculcated
into the public dialogue.
Amid increasing
public awareness of the private sector-public sector dichotomy, which journalism
helped to promote, public opinion became an integral part of the bourgeois
political landscape. By the second half of the 19th century with the
vast expansion of the middle class in Western countries, especially the US,
capitalists and politicians, academics and journalists began to take more
seriously the citizen as a consumer. Considering the expansion of the educated lower
middle class developing self-conscious as a political force, this meant that journalists
had the task of presenting the bourgeois political economy as all-inclusive and
participatory. Therein rested the challenge of apologists who needed to explain
the contradictions of a system rooted in inequality as democratic or equal merely
because it afforded ‘the opportunity’ to all for upward social mobility.
Hardly was an issue
before the French Revolution, public opinion redefined the concept of the
‘national interest’, identifying it with ‘the people’, presumably all people –
all people outside the realm of aristocratic privilege, as the Abbe Sieyes
argued in “What is the Third Estate?” In reality, the political economy
marginalized not just the working class, but women, immigrants and minorities,
while insisting on embodying the ‘public interest’.
Dichotomous thinking
about state power versus civil society, which theoretically represents all
people but in fact the elites, was imbedded in liberal bourgeois thought since
the early 19th century. This remains prevalent in our times even
more so than in the past. Journalism has always reflected this dichotomous
thinking, and as an integral part of the bourgeois institutional structure.
Never questioning its own ideological assumptions, journalism cannot engage in
self-criticism beyond the confines of its ideological assumptions, as the
hypocritical New York Times claim of objectivity illustrates. Instead, it accepts
as gospel truth its ideological assumptions and self-righteous and
self-anointed role as public interest sentinel.
Nationalism and
patriotism have been catalytic for journalism in molding robo-citizens and
defending the status quo. Wars from the Napoleonic era down to the regional
conflicts of the early 21st century only strengthen the fervor of
nationalism as a secular religion considering individual identity with the
nation-state. Across Europe and the US since American War of Independence, nationalism
has been the opium of the people, largely because journalism helps to promote
it as such. The political and socioeconomic elites use war to rally support
around the flag despite the fact that military policies serve the very narrow
interests of defense-related industries, banks and business sectors linked to
defense. Rarely questioning the elites they serve, journalists enthusiastically
fall in line operating under the illusion that they are serving the public.
As Habermas argued, the public sphere’ which
journalism proclaims to represent and reflect is an imaginary community. More
significant, there are inherent contradictions in the liberal-bourgeois
constructs of journalism’s assertions as the political economy is in a constant
state of evolution. Mass politics and consumerism capitalism by the turn of the
20th century obviated the bourgeois public sphere that was a reality
when Alexis de Tocqueville was writing Democracy
in America in the 1830s. The challenge for bourgeois journalism is how to
project the image – the illusion – of the elitist bourgeois social order as
representative of all of society in the age of mass politics. Right-wing
populism made famous in the mid-19th century in Western Europe was
one answer to the puzzle, though by no means the only one.
With the creation of
trade unions and working-class based political parties, class consciousness
became more ubiquitous, realizing that corporate journalism did not embody
working class interests. Anti-establishment journalism representing workers was
inevitable. However, government and business adamantly fought against it
because it challenged the orthodoxy of mainstream journalism’s legitimacy as
representative of the social contract and public interest. At the same time
that moguls like William Randolph Hearst. Joseph Pulitzer, and Lincoln Steffens
dominated the mainstream press, dissenting voices such as Upton Sinclair, Ray
Stannard Baker, and John Reed presented the world from the viewpoint of the
masses rather than elites at the turn of the 20th century.
The age of mass
politics forced mainstream journalism to adopt ‘reformist’ positions in order
to avoid revolutionary solutions that some among the leftist intelligentsia and
radical trade unions demanded. By the 1930s when the social welfare state
became a necessary means to preserve the bourgeois social order and the Axis
Powers were posing a serious threat to Western bourgeois democracy, journalism
once again had the challenge of reflecting on the contradictions of its
methodology and claims as an objective mechanism of information in society.
Historically, bourgeois
journalism defended the social order and economic system that the state served,
while castigating politicians as the enemy. This strategy by mainstream
journalism diverted focus from capitalism as the root cause of social problems,
placing blame on politicians, although politicians served capitalist interests.
This was as much in the Great Depression as after WWII. Once the social welfare
era of the New Deal ended with Truman launching a Cold War, the corporate media
reflected the new political reality with the goal of engendering mass
conformity to the regime of anti-communism and loyalty to the capitalist system
and bourgeois society at home and around the world.
Reporting, news analysis,
and editorial opinions centered on ‘the present danger’ of Communism at home
and world-wide, while subordinating civil rights, human rights, women’s rights,
workers’ rights or any issue pertaining to social justice. Journalists never
questioned the assumptions of the Cold War. They did not even question allegations
made by Senator Joseph McCarthy against citizens accused of Communist
sympathizing, and they never bothered to investigate if those allegations and
list of names existed. If they wanted a job, they needed to worship at the same
temple as the state and corporations. The same type of journalistic practice
prevailed during the George W. Bush administration that declared war on Iraq
based on fake claims of weapons of mass destruction.
The global
anti-Communist crusade during the Cold War and counter-terrorism crusade in the
early 21st century were convenient excuses to engender conformity in
a society that set aside democratic principles and practices, including First
Amendment rights. Silencing dissent of any kind that questioned anything from
the corporate world to the defense establishment has been the norm. Amid such
propagandistic quest by mainstream journalism, the challenge for journalism has
been to present its goal as defending the public interest, freedom and
democratic principles, while in essence the goal was to suppress all they
claimed to defend.
Because dissent was
thoroughly crushed by the state in very subtle ways, the corporate media’s task
has not been as daunting as it may appear. After all, every institution from
churches to schools works toward the same goal of helping to create
robo-citizens whose identity and values rest in a consumerist culture. Public
opinion matters only within the narrow perimeters of the corporate neoliberal ideology.
The result has been creating ‘robo-citizens’ ‘zombified’ because journalism is
reduced to propaganda and an extension of government and business public
relations departments. (Jacques Ellul,
Propaganda: The Formation of Men’s Attitudes (1962) and Herbert Marcuse, One
Dimensional Man: Studies in the Ideology of Advanced Industrial Society (1964)
Because journalism is
necessarily reduced to propaganda and conformity to the bourgeois social order
necessitates it, the blurring lines between advertising and news become so
evident that they are hardly distinguishable. Adding to this framework the
advent of tabloid journalism that exploded since the 1980s, we have a cult of
the rich and famous media focused on the personal lives of the elites and
celebrities rather than reporting and analyzing problems in the lives of the
average citizen.
This does not mean
that there has not been popular reaction to the corporate media’s incessant
endeavors to manufacture robo-citizens. The evolution of American society in
the 1950s and 1960s toward a civil rights and anti-war mode by large segments
of the American middle class forced yet another shift in public policy. Forging
bourgeois consensus that entailed the media’s goal was to help bring along the robo-citizens
became necessary to maintain public confidence in the social order and
political economy. Toward that goal, the media helped to drive across to the
American public that consumerism was equated with democracy.
As Herbert Marcuse
argues, consumerism as a form of social control is at the core of the corporate
media that molds the perception of freedom; equating subjugation with freedom,
as long as one has the ability to purchase it in the form of consumer goods. In
short, the media constantly projects the bourgeois materialist value system as
universal that must be embraced by all people; something that resembles more a
Fascist corporatist goal than a democratic one. The media defines the illusory
public sphere within the consumerist confines and all programing on TV from
news broadcasts to situation comedies presented from such a prism to reinforce
the value system.
Since the Civil
Rights movement, which addressed legal issues for minorities and women, society
has shifted more theoretically than in practice to reflect that class
transcends gender and race. To make sure that the masses are convinced there is
indeed equality and social justice, the ubiquitous drug of political
correctness emerged to provide the cloak of democracy. No institution has been
better in delivering the political correctness pill to the masses than the
corporate media.
Beneath the thin veil
of political correctness rest the ugly realities of institutional racism as we
have seen with the treatment of minorities by the criminal justice system and
police killings of black youth; sexism as statistics regarding wage inequalities
and job promotion; xenophobia and Islamophobia that is in fact openly
celebrated within the Republican Party and covertly practiced by liberals hiding
behind political correctness. Political correctness has become a substitute for
social justice and even those castigating it realize its usefulness to protect
the image of the pluralistic society. As long as one speaks/writes politically
correct words, what’s the point of addressing deep-seated institutional racism,
sexism and xenophobia through public policy?
Political correctness
along with consumerist values have resulted in more conforming robo-citizens in
the age of the internet that theoretically permits greater pluralism. Subjugated
by consumerism and technology that become substitutes for human freedom and
creativity, the one-dimensional human more readily accepts political
correctness only as long as the political economy is perceived to offer the
faint hope of realizing the American Dream. People are eager to be
robo-citizens because they know that is the way to survive in the workplace and
in society demanding conformity.
But what if hope to
realize the American Dream becomes distant, as it did by 2016 amid the
presidential race, no matter how conforming the robo-citizen has become? A
large segment of the population turns either to right wing populist solutions
that borders on neo-Fascism, or a more left-oriented one that resembles a New
Deal society that FDR built in the 1930s to save capitalism from self-inflicted
wounds. In such scenarios, the corporate media is faced with contradictions in
the political economy so glaring that it has no choice but to strip away the
mask of objectivity, especially as it must weigh in its own financial and
strategic interests. (Justin Lewis,
Beyond Consumer Capitalism: Media and the Limits of Imagination, 2013)
1) Does Journalism Solely Advance a
Political and Corporate Agenda?
From the early 1980s
until the present, there have been a number of bestselling books arguing that
the media is ‘left-leaning’. Upon a closer examination of the term ‘left’, one
discovers that critics are referring to a liberal ideology with a multicultural
slant that reflects a pluralistic society, deliberately stigmatizing it for
advocating ‘big government’. In other words, left for rightwing critics means
any favorable of issues that many in the Democratic Party espouse, ranging from
abortion, to racial profiling by police, women’s right to equal wages, gay
rights and other lifestyle issues, from a fairer tax system and an environment
policy based on science not profit.
Needless to point
out, the ‘left-leaning’ media that the extreme right wingers so label does not
address social justice issues, income inequality, mass illegal surveillance of
citizens, human rights abuses, war crimes the US commits against innocent
civilians as recorded by international human rights organizations. In fact,
anyone covering Keynesian economics favorably would be a Communist, although
Keynesianism was the salvation of capitalism in the 1930s.
The result of right wing
criticism against the ‘left-leaning’ media has meant the increasing right wing
orientation of all media to the degree that political and business consensus is
a universally shared goal by the corporate-owned media. This is regardless of
whether journalists favor Republican or Democrat candidates whose goal is after
all to carve policy intended to strengthen the wealthiest Americans at the
expense of the dwindling middle class and workers. After all, the media is a
business and it relies on ad revenue sources for its survival. Journalists know
they cannot pursue a career unless they fall in line with the corporate
ideological and political position of the corporate media mogul employer.
The media cannot
offend its corporate sponsor by covering a labor strike from the perspective of
labor, or covering equal pay for equal work from the perspective of immigrants,
blacks and women. At most, the media will mention such grievances but always
tilt reporting to favor business in the name of ‘jobs creation’, even if that
means the employers are paying below poverty level wages, oppose unionization,
collective bargaining, worker benefits, health and safety. Pro-business reporting
is invariably backed by politicians siding with business. Therefore, the
political establishment lends to media a sense of legitimacy, while dismissing
the grievances of workers, women and minorities as contrary to the economic
national interest.
The multi-billion
dollar corruption scandals involving big banks and investment firms such as
Wells-Fargo and Goldman Sachs are news-worthy only in-so far as Justice
Department fines are causing stock market instability rather than reflecting systemic
corruption symptomatic of capitalism. Popular protests against police killings
of unarmed black youth, which protests may cause several hundred of several
thousand dollars damage to property, are newsworthy as indicative of a segment
of society that breaks the law. In short, the media treats the hundreds of
billions defrauded by Wall Street investment firms as part of doing business
and refuses to condemn it as a major crime against society. Wells Fargo CEO
retired under pressure because of his bank’s corrupt practices, instead of
going to prison. At the
same time that the media reports this as normal business practice, it has no
problem denouncing as criminals popular protesters against police racist
violence. Such reporting by the media is a very clear reflection of the
corporate agenda with political undertones.
Although some have
argued that former General Electric CEO Jack Welch was the first to introduce
the concept of corporate agenda through NBC network, this practice is as old as
TV that always relied on corporate sponsors and government in order to survive
and thrive. The combined pressure on journalists from both their corporate
employers and government simply prevents any kind of reporting and analysis
that deviates from prescribed perimeters. The trick is to appear genuinely
critical when in fact the goal must remain to eulogize the status quo. Mostly
through the use of populist rhetoric, journalists are able to accomplish as much
while in essence remaining faithful to the corporate goals and political
objectives of the employer.
In theory, the First
Amendment guaranteed free speech as much in the 19th century as in
the early 21st century. However, in practice corporate journalism
practices what the political and business climate wants both in domestic and
foreign affairs. In case reporters deviate, both government and corporations
have all the leverage at their disposal to remove them. For example, in extreme
cases ever since the Espionage Act of 1917, which was intended against enemies
and traitors, government has given itself the right to go after journalists. Ironically, the ‘liberal’ Obama
administration has used the Espionage Act more liberally to make sure there is
conformity to US policy in all matters from illegal surveillance to overt and
covert military and intelligence operations. At the same time, journalists are
often subject to covert surveillance just in case they try to circumvent
official positions of corporate media and government.
2) Do Media
Networks Gain Politically or Financially by Supporting either Candidate?
The obvious
media favoritism to Clinton and opposition to Trump stems not just from the
financial gain that Wall Street envisions under her pro-business administration,
but also from Trump’s neo-isolationist rhetoric that would have the US abandon
its traditional role as the world’s policeman. The combination of Trump’s
economic nationalism that US multinationals detest, his pro-Russia overtures
and protectionist tilt directed at Mexico and China where US corporations have
substantial investments made him unacceptable for most corporations.
It is hardly a
secret that from George Washington to the present there have always been
capitalists behind politicians pushing their agendas. Both Theodore Roosevelt
and Franklin D. Roosevelt had corporations that backed them and others that
adamantly opposed them. The press simply reflects the division in political
support among the elites that agree on the merits of capitalism but disagree on
how capitalism must operate and under what political system. The problem comes
when the media organizations fail to disclose conflicts of interest, campaign
contributions, or other entanglements between the corporate media and
government or political parties.
Absence of full disclosure and
transparency regarding financial interest and/or influence by media
organizations has always been an issue when it comes to the relationship between
media and political parties. Political analysts are invariably paid by the
corporate network, think tank, government or business. Lobbyists, political
consulting firms and certain corporations have political affiliations with
either or both parties. It is no secret that a number of billionaires,
including the Koch Brothers, are contributors to right wing politicians and
causes. Others, like Warren Buffet and George Soros have sided with the
Democrat Party. In other words, billionaires are not of one mind about how
capitalism ought to function, any more than they are of one mind about how
government ought to function.
The socioeconomic elites have no
illusions that the state exists not as an arbiter for all social classes
equally and fairly, but to maintain the social order. Nevertheless, there are
ideological and political divisions among the elites that invariably link
themselves to one or the other party while at the same time trying to influence
party platform. For example, the Democrat Party of the Clintons and Obama
operating under a neoliberal economic agenda hardly resembles that of FDR in
the 1930s. Wall Street in collaboration with the entrenched leadership within
the Democrat party made sure that it turned toward a rightist course from
Truman to the present. Similarly, the Republican Party of Donald Trump has no
resemblance to that of Eisenhower largely because the Republican elites moved
farther to the right ideologically to the degree that they are not far off a
European neo-Fascist party. The media mirrors these shifts accordingly, as it
is an integral part of the socioeconomic elites that own it and support it
through advertising.
A disturbing trend of course is
rapid media consolidation permitting fewer voices of expression while
continuing to perpetuate the illusion of choice. In 1983, fifty companies owned
90% of US media, whereas in 2016 six companies owned 90% of the media. The
media corporate giants are GE, Viacom, Disney, CBS, Time Warner, and News-Corp.
In 2010 media revenue was about $275 billion. Whereas in 1995 it was illegal by
FCC rules for any company to own more than 40 radio stations, in 2016 Clear
Channel (iHeartCommunications) owns more than 1200 stations. It is an enigma
that anyone can claim that this kind of media concentration is reflective of
all people and the ‘public interest’.
Tax policy is one area where
government has leverage over the media and is able to use it. It is no secret
that the Bush administration used the tax leverage with the media to secure
more favorable coverage of its militarist foreign policy toward Iraq where it
claimed there were weapons of mass destruction and an enclave of terrorism
posing a threat to the Western World and Israel. VIACOM, parent company of CBS,
caved to administration pressure because it had a financial and political
incentive at a time that all other media had fallen in line. This does not mean
that the sole incentive of the media is a financial one, although it is an
important one because at the end of the day the media exists to make a profit
while struggling to keep the citizenry docile and in conformity mode to the institutional
structure.
+
3) Is There Fairness
in Media?
As we have seen
already by briefly examining the history of bourgeois journalism, there has
never been ‘fairness’ in media because that implies it is a scientific endeavor
rather than a political one and it represents all classes rather than the
capitalists. Naturally, there are journalists who verify stories better than
others for accuracy and try to present more than just one viewpoint. However,
in cases where there is even be an attempt to condemn the capitalist system and
the political structure under which it operates the journalist will be out of
work.
This does not mean
that is all cases there ought to be two sides of the story. For example, should
journalists writing about the Third Reich’s “Jewish Question” have been presenting
the pro-Nazi position as morally equivalent to that of the Holocaust victims?
Should journalists writing about the Ku Klux Klan’s lynching activities have
been presenting the story from the perspective of the black victims as well as
their executioners justifying their activities? Clearly, this is where the
question of values, morality and journalistic principles enters into the
picture. The editorial policy embraces a set of values and principles based on
its ideological and political position, thus the stories presented to the
public are ipso facto a perspective reflecting editorial policy.
Even media watchdog
groups are as biased if not more than the media. For example, the conservative
Accuracy in Media (AIM) organization insists that the media has a liberal bias.
Considering the funding historically comes from large corporations such as oil
companies, it comes as no surprise that AIM adamantly opposes Democrats with an
environmental and socially progressive agenda, blaming the Black Lives Matter
movement rather than analyzing how the media covers the police favorably and
how unfavorably it portrays minorities. The liberal Fairness and Accuracy in
Reporting (FAIR) claims that there is a conservative bias in news reporting and
analysis.
If we go beyond the
US and look at the media around the world, it is eye-opening how the exact same
story, let us say the war in Afghanistan or the inner city police shootings of
black youth are reported so strikingly different. The American audience relying
on the mainstream media is left with a completely different impression than its
counterparts around the world, although the headline news stories are on the
same subject.
What is not reported at all, or reported
but glossed over or sensationalized is just as important as what is covered in
depth. Editorial decisions are made on the basis of a set of criteria that have
nothing to do with ethics rooted in the welfare of the public, but rather the
profit motive, serving a political and business agenda. Media reporting on
foreign affairs, economy, social issues and culture are all focused on the
corporate/national security model and always to the deliberate exclusion of
social justice at home and human rights abroad.
The most recent example of
manipulation rather than fairness is media involves the Trump sex tapes and
Clinton emails. On 7 October 2016, the Trump sex tape revelations coincided
with a US announcement formally accusing Moscow of hacking in US computers,
namely of the Democrat Party, to steal information and make it available
through WIKILEAKS. The government and
the Clinton campaign focused on the hacking of John Podesta’s computer by
Moscow but never denied the substance of the contents in the emails that are
indeed proof that Clinton is beholden to Wall Street.
The US government and media would
have a great deal more credibility on this issue if they could present the
evidence that Russia was indeed behind the computer hacking, but also if the US
did not have a history since the Spanish-American War of overthrowing governments
or interfering in the free elections of other countries. Just as the US was
accusing Russia of interfering in the US election, Washington is actively
trying to overthrow Assad and refuses to permit elections even if Assad agrees
to step down as long as he or anyone linked to him is a candidate. Perhaps the
hypocrisy here is lost on the public because no media organization would dare
ask by what moral authority is the US condemning another country of interfering
in its elections when it has been doing the same thing in Russia and around the
world for more than century.
It is true that Russia prefers Trump
who wants cordial relations with Moscow, whereas Clinton will definitely continue
the policy of containment and confrontation. Although Foreign Minister Sergei
Lavrov dismissed the idea, even if true, does it invalidate the reality of the
candidate’s campaign promises to the public versus her promises to contributors?
The issue for the pro-Clinton media is not that she privately opposed the
$15-dollar federally-mandated minimum wage because it would be an anathema to
her corporate campaign contributors but that Russia was behind the leaks. Does
the process of delivery invalidate the content and exonerate Clinton and her
staff? These are issues on which the media is divided depending on which
candidate they favor.
In manufacturing
consent, the media manufactures robo-voters who follow the vast political
machines of the two parties stretching from the local level to the highest
office. The robo-voter operates within the confines of the existing political
system, never questioning the system that she/he deems as natural as the change
of seasons. The key to the success of molding robo-voters is for the media to
project the illusion of freedom of choice. So entrenched is this illusion of
choice in the American institutional structure that during the Cold War the CIA
encouraged a two party system in a number of countries around the world, as
long as both parties operated within the confines of the capitalist economy and
accepted economic integration with the West.
This is not to
suggest that there are no differences or disagreements about specific policies,
political parties and individual personalities on which media organizations
fight over. Conservative media organization FOX News bitterly disagrees with
the New York Times ideologically and politically; the former attracting
religious and social conservatives and mostly whites, while the latter attracts
a more educated readership from the largely urban professional class across
racial and ethnic lines. Media demographics play a role and it is evident by
the types of advertisements that they attract.
Opposing views
are within the context of the two-party system that determines policy because
there are billions of dollars at stake in government contracts and subsidies
for corporations depending on whether their favorite candidates is elected from
the local level all the way to the presidency. Inter-sector competition for
political influence has been intense because political parties tend to favor
certain sectors over others, something that has been evident through the
republic’s history. Naturally, the media reflects this inter-sector competition
– non-renewable energy sector industries vs. renewable (solar and wind) energy
sector, more regulation on pharmaceutical companies vs. less regulation on
agrichemical industries. The task of the media is to convince the public that
regulation is bad, although public opinion polls indicate that 56% favor more
health insurance regulation, 55% more pharmaceutical regulation, and 48% more energy
regulation. It is the media’s job to convince people they are wrong about their
own self-interest. http://ehstoday.com/news/ehs_imp_36921
Because the
media presents the issues in the context of ‘jobs to be gained or lost’ although
the issue is profits for specific sectors from defense to agribusiness, the
rob-voter is left with the impression that the politician running for office is
either a facilitator or an obstacle to jobs creation while the corporation’s
fate rests with government. In fact, the politician’s fate rests with the
corporations whose agenda government must advance. While the role of lobbyists
is well known in policy making and even drafting entire pieces of legislation,
the media will never go so far as to condemn the system that allows for such
practices to the detriment of the majority.
4) Is the
Media Trustworthy?
Historically,
the press can ruin or promote a presidential candidate; drive him to move
toward war as was the case with Woodrow Wilson in WWI, or drive him to withdraw
reluctantly from conflict as was the case with Nixon during the Vietnam War
amid the Watergate scandal. As an instrument of forging popular consensus and
keeping a robo-citizenry preoccupied with issues ranging from petty inner city
crime to the drug addiction problem, from entertainment news to human interest
stories, the media largely defines the agenda for society rather that
accurately reflecting it. Because of its role of prioritizing news and deciding
what to eulogize and what to condemn, a large segment of the public does not
trust it.
Public opinion polls clearly
indicate that the level of public trust in the media is very low. Conservatives
and extreme right wing elements see the media as an instrument of the liberal
establishment that opposes gun control and supports abortion, homosexuality,
and open borders. Progressives see the media as a corporate-controlled
instrument catering to a political and economic agenda that further strengthens
business and political elites whose only goal is to maintain the existing
social structure and institutional order to the detriment of the majority. Such dichotomous public perception of the
media is not confined to the US but it is a global phenomenon considering that
globalization has meant the media transcends national borders.
The people that the media calls upon
for commentary and analysis, the people they interview, the way editorial
decisions are made to present a story are all elements indicative of what it
wishes to project to its audience. For example, a story on US drones killing an
innocent families in Afghanistan focuses on the technical flaw of the operation
with a military officer arguing that drone warfare is designed to deliver strategic
hits at the lowest possible cost while sparing the lives of US soldiers.
Dismissed as collateral damage, the victims are not the focus of US media
coverage.
However, when a Russian plane hits a
civilian target in Syria, there is in-depth coverage of the victims and strong
condemnation of Russia’s war crimes vs. the mere accident in which US drones
are involved in killing civilians. The American public on the receiving end of
such media coverage naturally concludes what the media and government want
about these two cases. When one bothers to go into the web for more critical
coverage of such issues within the US and around the world it becomes clear
that the US corporate media lacks as much credibility as the media in Russia or
China. Just as nationalism works in favor of Russian media’s credibility so is
the case for the American media. In other words, the robo-citizen’s identity
with the nation-state – Russia or US - makes it easier to accept one-sided
media versions.
Despite factors
working in its favor, the media has an image problem, according to all public
opinion polls. According to Gallup, only 32% of the American public trusts the
mass media "to report the news fully, accurately and fairly". This
percentage is the lowest since 1972, reflecting a trend that is actually
broader across the entire Western World. There are other polling organizations
that have the public trust of media in the single digits, but all polling must
be taken with some measure of skepticism because the respondents decrying the media’s
credibility rely on it for their news and their views are shaped by it.
As younger people
receive their news through social media outlets, and the mainstream media is
identified with people over thirty, the future looks brighter for social media
than for the mainstream that will eventually absorb or have a working
relationship with the major social media outlets delivering news.
Interestingly, older people express much greater confidence in the media than
young people, and Democrats more so than Republicans. http://www.gallup.com/poll/195542/americans-trust-mass-media-sinks-new-low.aspx
5) Is There a
Communications War between Mainstream Media and Social media and anti-Gov Organizations?
Social media largely reflects what
is already in the corporate media, but it is to an extent grassroots,
unfiltered and far more representative of society in its raw form than the
mainstream media. Much has been written about how social media is taking over,
and statistics indicate that in the US at least it has a dominant role. After
all, the market capitalization of the three social media sites amounts to more
than $400 billion, making it as powerful as any corporate media organization.
It stands to reason that social
media is invariably influenced by the corporate institutional content and
reporting/analysis methodology. Moreover, its users rely on the mainstream
media for content, though not exclusively. YOUTUBE video of events around the
globe have revolutionized the media because it is simply impossible for the
BBC, CNN, New York Times or any mainstream media organization to compete with
that kind of instant raw news coverage. One might be amazed to discover that
62% of adults rely on social media for their news information. However, it is
from the top ten sites that have a massive market capitalization, reflecting
the kinf concentration we see in the corporate media. http://www.journalism.org/2016/05/26/news-use-across-social-media-platforms-2016/
Of course there is a vast difference
between the mega social media sites such as FACEBOOK and TWITTER and smaller
ones struggling for an audience in a highly competitive environment. Mainstream
media apologists argue therein rests the problem. To increase visits to the
site, social media will post just about anything no matter how offensive, how
fictitious, how useless to the edification of the public. Small social media
have no resources to compete with the corporate media, while the larger social
media are slowly evolving into the new mainstream media. Not only does the
larger social media follow a corporate business model, but in fact
commercializes its users’ information for profit and cooperates with government
agencies to track their activities. In this sense, social media could be seen
as a tool serving the surveillance state and making a profit in the process.
Social media represents just about
every ideological, political, religious, and cultural perspective that exists
in the world. In the absence of any quality or any other control filters,
social media often provides the raw ideas and sentiments of people who may be
strong advocates of a socially just society or one of racial purity based on
male hegemony and hierarchy. Invariably, small social media is up against both corporate
media that defines the ‘news-worthy’ issues and the manner they are covered,
and they ms compete with the large social media outlets that operate profitably
and at the same serve as surveillance vehicles on behalf of business and government.
Only large organizations such as TWITTER
and FACEBOOK enjoy broad influence, but they are used as much by the elites as
the ordinary person. And an anti-government and anti-establishment vehicle, WIKILEAKS
has influence in the world of non-traditional media. This is because they
secure material that the mainstream media cannot obtain and will never do so in
the manner that WIKILEAKS does. Unlike WIKILEAKS, the mainstream media’s
mission is to preserve the status quo rather than undermine it with
embarrassing leaks. This is not the case with the other large social media
organizations that are as conformist to the bourgeois social order and
political economy as the mainstream media, but with an “Open Door” policy to dissent.
Media outlets outside the perimeters
of the mainstream media have played a role in society, as evidence in grass
roots movements like Arab Spring or Occupy Wall Street. However, social media
already reflects not just grassroots rebel elements, but reactionary ones as
well. In fact, there are hate groups, neo-Nazis and just about every element
imaginable on social media, a few with very creative and educational content
and style, others merely intended to capture the unsuspecting reader’s
attention with sensationalism unrivaled by the filtered mainstream media.
In-so far as the mainstream media’s
goal is to create robo-citizens and forge bourgeois consensus that serves the
elites, it is fairly homogenized in that respect. By contrast, social media is
as diverse as the population and its various ideological, political, religious,
cultural orientations. In other words, even without the garbage filtered out of
social media, it is actually far more representative of society than the
elitist corporate or state-owned media. While the large social media
organizations are an integral part of Wall Street and as cooperative with US
intelligence and national security agencies as the corporate media, the goal is
to reflect the pluralistic nature of society rather than to engender
sociopolitical conformity as the corporate media aims regardless of liberal or
conservative ideological position of the specific news organization.
The top stories on social media fall
in the category of ‘human interest’, fashion and lifestyle. In other words, the
type of material that the mainstream media covers as well, considering that
network morning news is indeed not much different. Not a single one of the top
25 news stories on social media in 2015 dealt with political, economic or
social issues, reflecting the tastes of readers. However, this reflects the conditioning
of the robo-consumer that the mainstream media has already molded; social media
simply represents continuity.
The underlying assumption about
social media vs. corporate media is that the former tends to be more liberal
than the latter despite open access for just about anything on social media.
Just as the New York Times and CNN had a news reporting and analysis bias in
favor of the Democrat Party, so do some of the large social media
organizations. However, both large social media and mainstream media news
organizations are corporate owned and have a stake in the market economy and
the two-party system that sustains it. Neither would advocate the overthrow of
the social order and institutional structure that accounts for America lacking
in social justice, human rights, and a quasi-police state – minorities gunned
down merely because of racial profiling and
mass secret surveillance of the public as we now know after Snowden and
WIKILEAKS.
Just as the radio came along to
compete with newspapers and then television, social media has fallen within the
bourgeois mold because it is an integral part of an existing system that it did
not invent simply because the technology is different than a newspaper.
Although mass communications are significant in society, radio and TV were not
responsible for social change and neither is social media in our time. Technological
innovations have an impact in the delivery of news, but this does not mean
anything when it comes to the social order and institutional structure that
remains unchanged. The success of social media rests on the existing system as
much as it does for the corporate media.
Conclusions
Contrary to the manner that it presents itself, the media is not
above the existing political system; not above the existing social order; not
above the economic system; not above the cultural milieu as though it is
observing events on earth from a giant spaceship without any self-interest in
earthly affairs. The media is in fact a reflection of the bourgeois
institutional structure and value system and guardian of the status quo. In so
far as it serves it and benefits from it, its role is to perpetuate not change
or alter it for the sake of creating a more just society. On the contrary, the
media is the catalyst to keeping the masses indoctrinated so they remain in
conformity robo-citizen mode to the existing social order and political economy.
Considering that the media is an instrument of preserving the status quo, it
is and always has been the vehicle of the political and socioeconomic elites.
As society evolves and objective realities in the lives of people have moved
beyond the illusions that the media perpetuates about what constitutes a just
society, social change will necessarily entail that the media will obviate its
own usefulness because it will be a marginalized instrument of the elites
exposed as merely that and nothing more. Modern technology will obviously have
an impact on how public opinion is molded, but it will be on the margins
because we have seen already how new technology is used as part of police state
surveillance methods and more thorough commercialization of personal
information.
Because of corporate control of media, with government on its side,
the class war is now more intense than ever. However, it is not a class war in
the traditional Marxian sense where workers are struggling for their rights
against capitalists. There is a new type of class war, one launched by
corporations with government and media in all its forms on their side against
society that they wish to keep subjugated for the sake of greater profits. In
this new class war, the army is made up of journalists, analysts, well-paid
experts from academia, think tanks, corporations and government all working
toward the same goal of strengthening the capital, the defense establishment
and edging ever so closer toward a police state.